SPECIAL ANNOUNCEMENT

Enterprise Rent-A-Car Iceland welcomes you.

OUR COMMITMENT TO YOU
Superior Customer Service
Since 1957, our customers have come to expect the highest levels of service from Enterprise, no matter where in the world you seek our assistance.
Delivered by Empowered Employees
Our employees are given the authority to do whatever is necessary to make your experience with us a positive one.
For a Great Overall Value
The entire Enterprise experience is built to deliver best-in-class value to you and consistently exceed your expectations.

ABOUT ENTERPRISE

We're new in town, but not to the business of meeting your transportation needs.

While Enterprise is new to Iceland, we have been growing across the globe since 1957. Today, Enterprise is part of the largest car rental company in the world, with more than 1.5 million cars in service. And despite our size, we remain family-owned with one goal – to exceed your expectations for service and overall value. Give us a try and experience the Enterprise way of putting the customer first ... at all times. 

 

"Take care of your customers and your employees first, and the profits will follow."

That quote was delivered by Jack Taylor, the man who founded Enterprise in 1957, and whose family still owns us today. In one sentence, it sums up the recipe for our long-term success. We focus on the people who matter most – our customers, and the men and women who work every day to deliver superior service to you.

Empowered Employees

We provide our employees the training and tools to do their jobs, and most importantly, we give them the authority and autonomy to make decisions.  If you need help or if a wrong needs to be righted, every employee has the freedom to fix things on the spot.  

Our History

From humble beginnings in 1957, Enterprise has grown from seven vehicles operating out of the lower level of an auto dealership in the midwestern United States, to part of the world's largest car rental company with more than 1.5 million cars in service. 

But we did not set out to be the largest in our industry. We simply wanted to meet the needs of our customers with excellent service, provided by employees who are trained and motivated to exceed the expectations of our customers.  It is that adherence to a simple but powerful goal that has allowed us to grow into who we are today. We gratefully serve the needs of tens of millions of customers every year. Around the corner or around the globe, in your neighborhood or at airports, we stand ready to serve you.